TRANSFORMING IDEAS
BETRUE blurs the lines between art, commerce, passion, and service resulting in work that is simple, creative and powerful. We are brand strategists. We are risk takers. We are business builders.
TOP-SHELF RESULTS
Headquartered in Portland, Oregon, BETRUE provides superior branding and design services enhancing recall, brand recognition, and product differentiation for clients in the outdoor, sustainability, health, and fashion industries. BETRUE brings a fresh and innovative approach to branding design, partnering with our clients to find out what their true message is, and developing branded programs that capitalize on their authenticity.
Our goal is to exceed the expectations of every client by offering expert level branded solutions that build business, increase visibility, and provide ROI. Our project teams are distinguished by both graduate level educations and real world technical expertise, ensuring that our clients receive top-shelf professional results.
TRUE TALENT
Sanders Anderson, M.Sc.
photo by: Michael DeYoung
Sanders founded BETRUE with the idea that integrity and success in the design world could coexist.
His experience includes working at the top ad agency in Tampa, an award winning in-house creative department, and spearheading marketing design for a legendary backpack company. Sanders has been tapped to work on big accounts such as: Marriott Hotels and Resorts, Publix Supermarkets, and The Metropolitan Transit Authority of New York City.
Sanders graduated from Pratt Institute of Art and Design, New York City, with a Master of Science degree in Communications Design.
Barbara Fanning
Barbara is a purveyor of change highly skilled at communicating your core culture with smart copy writing that breaks through and makes lasting connections.