Smart Extreme / website design

Objective: Help push the online Identity for Smart Extreme aspiring to be a world class adventure travel company focused on inclusive packages to international destinations with kite surfing around the world.

Approach: Make it powerful. Make it Fun. Overly edgy graphics avoided in favor of a clean and bold expression. Graphic elements echo the identity and hint at the interplay between water, waves, and wind.

Goss Engineering / identity design / branding / website design

Objective: Update the GEI mission statement and develop a web site and other collateral design and copy identifying what makes GEI services and deliverables unique. Create a strong market identity that differentiates GEI’s current and future offerings.

Approach: Our logo infers designing and building of systems and putting the pieces together. Attaching a personality and amiable quality to a tech heavy service making "friendly expertise" the tone of voice and attitude for a sustainable practices engineering firm.

Cha Studio / identity design / branding / print / website design

Objective: Develop an identity, website, and print ad formats for haute couture hat and accessory company.

Approach: Accents are taken from one of the amazing Cha pieces to create the visual flavor for the identity mark. Flexibility is designed into the logo application(drop-out white) to work on any color background. The strategy for brand extension uses a minimalist approach driving product and image into primary focus.

Viscount Dance Studios / branding / print design

Michael DeYoung / identity design / branding / email blast templates

Imagine / identity design / branding / print design

Blu Tampa Bay / print design

Traction / identity design / branding / print design

Objective: Create a personality and identity for a new stylish and utilitarian Traction product launch. The project consisted of a identity mark, hangtag format, and supporting marketing materials. The identity should target young hip working professionals from New York City to Seattle.

Solution: A unique Identity inspired by opposing panel fabrics on actual product designs and the intersection of work and play was turned into a clean and functional identity used for all Traction print collateral.

Gregory Mountain Products / branding / point of sales / print design

Objective: Provide a design for Gregory hangtags to designate by color each backpack product series, provide a summary of fit and feature info, and enable consumers to make informed choices. Each hangtag had to stand on its own as well as within the larger family of products.

Solution: Curvilinear design elements were used to give a sense of energy. While these elements hinted at the action one might experience, photos suggested the intended use of the product. Color bars and bold text were utilized to differentiate each series.