Executive And Business Networks In Singapore and Asia Pacific (APAC) For Economic Growth
Executive networks help members improve their effectiveness and gain a competitive advantage in business. Executive network members share new ideas, solve specific problems and uncover best practices in a non-competing group. You can participate in networking activities and join networking groups for increased business effectiveness.
Every person you meet is a potential networking contact. A network replaces the weakness of an individual with the strength of a support system. Networking can be difficult. Reaching out to make and maintain contacts remains a tough task for many. Networking doesn’t come naturally to many people. Effective networking is a continuous process requiring consistent attention. Networking is a two-way relationship. Networking is actually about building long-term relationships and a good reputation over time. Executive networks can help with competitive insights and with exposure to new opportunities.
Networking can be done in-person, online or both. Meeting contacts face-to-face allows you to develop stronger bonds. Networking online is beneficial with the speed and ease of electronic communication. Executive networks can be facilitated by trained experts.
Networking may not be enjoyable to some people but we can always make it fun and profitable for businesses. The following are just some of my tips to share with you how you can get the most out of your next networking session:
1. Know the location -It helps to know where the event is going to be held beforehand. It is both frustrating and embarrassing to appear in the wrong place and keep calling the host who is busy talking to his / her guest.
2. Always arrive early - If you can follow this, you will make it as a top networker in no time. I always respect people who turn up not only on time, but well before the event starts. Arriving early is not only for show, you can have a great opportunity by connecting with the host and guest speakers (if any).
3. Bring more name cards -Bringing more name cards can make a difference at times. In a professional business event, it is embarrassing to tell people that you run out of name cards. If the event is expecting 100 people, bring 150 name cards. You will need them for something you will not expect - lucky draws, subscriptions and unexpected turnouts etc.
4. Get to know the host - Most networking events are hosted by certain organization and associations, part of the reason to arrive early is also to have time to talk to the host and tell them what you do (if this is the first meetup). As a host, we respect people who turn up early. This is also an excellent time asking the host if they know of someone who can help or work hand in hand with your business.
5. Find out who will be attending the event - This works if you have a way to know who will be attending the event. If the event is displayed via Facebook or Meetup.com, then you will be able to know who may be attending (via the guest list). After you know who will be attending, spend some time going through their websites and prepare some small talk topic when you meet them. You may even find a common interest between you and the person that will be attending the event =)
6. Prepare your 10 seconds 'what you do' pitch - To be honest, no one is interested in what you do in most networking events. If you fail to impress people during the initial 10 seconds of interaction, you will have to work harder to make yourself memorable. One tip I have here is to stress on the benefit when people ask 'What you do for a living?'. If you are an Accountant, don't reply saying that you are an accountant, just mention that you help businesses to cut down as much as 20% (or some statistics that is realistic) of their costs. An Entrepreneur with common sense will be eager to hear more and ask you how they can do that!
7. It is better to overdress - If you can't figure out the dress code for the event, just dress formally. It won't hurt by overdressing in most events. Appearing in formal dress code also signifies that you respect the host and VIPs of the event. Overdress will also make you memorable for most people especially the host.
8. Advertising Zone? - It is also important to ask the organizer if there is any way to share the benefits that your business will bring to the attendees on the event. Some business networking events will have some sort of 'Advertising Zone' that allows you to place your marketing materials for exposure. Some even have business booth.
9. Identifying the top 3 trades you need - Most businesses cannot survive on their own without forming alliances with leads flowing from one to another. For example, Corporate Services Provider works pretty well with Web Designers, IT Support Companies and Accountants. You need to place the top 3 trades that you are looking for on top of your mind at all times. Doing so will make it easier for you to connect with someone who is in the trade that you are looking for on any networking event.
10. Find out and participate in the event theme - Some monthly or Bi-monthly events do organize networking themes at times. For example, an event may request everyone to turn up with red-white theme in the month of Aug (Singapore National Day). Have fun and participate in the theme for the event. Participating in the theme also show that you are giving support to the host or organizer.
Sounds easy? Try them out in your next networking opportunity!
How To Make an Effective Management Conference
Key things that Betruedesign recommends to consider for increasing effectiveness of an executive network are:
- Build your network before you need it.
Constantly build and strengthen your connections with your network. Do something to build your network each and every day.
- Reach out to others.
Identify the specific need you have and then contact people who are in a position to help you fulfill that specific need. Don’t be afraid in asking for help.
- Be specific.
Be specific in what you’re asking for. The clearer you make it for your network, the better your results will be. The more people know about your needs and objectives, the better they’ll be able to help.
- Be a valuable resource.
Actively foster relationships. Networking must be a two-way relationship. Its easy to move forward by helping people who ask for assistance. Only this way your network will be stronger when you need it. Regularly engaging with your contacts and finding opportunities to assist them helps to strengthen the relationship.
- Increase your visibility.
Establish yourself as an influencer. Mentor, speak at conferences, and participate in volunteering work.
- Use technology.
Social media can also be effective in helping you achieve your networking goals.
- Go deep and wide.
Build relationships with professionals across industries and locations, not just peer-level contacts.
- Say thank you.
Always show your appreciation to members in your executive network.
At Betruedesign we strongly believe “Networking Is About Sharing”. It is about forming trust and helping one another toward goals.