Business networking through C-suite Network is the process of developing relationships in order to enhance knowledge, increase business and expand one’s sphere of influence.
Your C-suite Network network could include everyone from friends and relatives, business connections, your social network, current and previous co-workers, and members of groups to which you belong.
Business networking is a really valuable way to expand your knowledge, learn from the success of others, attain new leads, and tell others about your business. Active networking is vital to growth.
Top Five Tips On How To Network With Senior Executives
There is really no secret to building your network of contacts. There are a lot of resources out there giving tips and tricks on building business networks and expanding your realm of influence, but there are some basic principals to follow that can have a significant impact on how successful your networking events and strategies are. Paying attention to the basic details is often a more effective approach than using any "secrets."
What is the point of business networking? It is the process of building relationships with complementary businesses, business owners, and business managers to increase your influence and position within a specific market or industry. There are two points to take away here - building relationships and increasing influence and position. Relationships will naturally increase your influence, and influence creates opportunity and improved market position.
The most important value in business is the relationships that are built. Customers, clients, vendors, and colleagues all shape the relationships within a business. Like any other area in life, the quality of the relationships can have a huge impact on the outcome of your interactions with existing and potential clients, vendor/reseller relations, and every other aspect of your daily operations. Focus on building and maintaining positive relationships with your contacts (both within and outside of your company) you will quickly begin to increase your influence with your contacts.
How do you practically build good relationships with new contacts? There is balance and communication to work on. All relationships tend to follow a similar tract: introduction, follow-up, acquaintance, interaction, commitment. There is room between each stage for varying degrees of influence, but most relationships in business tend to fall somewhere in these five categories.
In the introduction stage, you first meet the contact, give some overviews about yourself, find out who they are, exchange contact info, and independently decide whether or not the person is worth a follow-up action. If there is the potential to have a mutually beneficial relationship, or the new contact can possibly benefit you, request permission to follow-up with that person. If you can benefit them, let them know that you would be open to a follow-up communication.
The follow-up communication is where most individuals drop the ball. It is difficult to make time in a busy schedule to get in front of your computer with the intent to follow-up on potential leads or new contacts. If you don't follow up correctly, a few things can happen:
1) you can loose out on a potential referral,
2) you could loose out on a potential client,
3) you loose out on a opportunity to get connected to a whole different network of contacts, and
4) you can loose credibility by not following up when you expressed an interest to.
If networking for increasing influence and position within a market is important to you, then follow-up opportunities should be created, not missed.
If you can get through the follow-up process, your hope is for a favorable response from the people you contact. When favorable replies are made (either by phone or email), you gain an opportunity to create an acquaintance with the contact. This is the real first step in developing a relationship. At this stage, you have made a favorable enough first impression to engage someone a second time, so use this opportunity to win them over. This third step is usually the opportunity to give out some usable information, such as potential leads for each of you, or a request for proposal (or a request to offer a proposal) for services.
Once you have had a few interactions with your contacts, you begin to develop an acquaintance with them. At this point, you both know each other and each others businesses, but you aren't close with them yet. You may or may not have had any business dealings with them, but they are at least on your radar for future deals, or as someone who you can send referrals to. Most business relationships don't grow past this phase, but if you continue to follow up with them and remain in contact, often times you will either get a lead or be able to give a lead to someone you stay in contact with.
The final step in the business relationship process is developing a commitment with the new contact. This doesn't have to be any formal commitment, but typically means that you both agree to continue interacting with one another. Hopefully the commitment comes in the form of a new customer or a referral that turns into a client, but either way, you have built a new business relationship that will only grow from here. It is important to not loose contact with individuals in this stage of the business relationship because they can often be the most influential people in your growing network.
Most business-savvy individuals are always looking to grow their network, which means that follow-up and continued interactions are welcomed. It is your responsibility to bring value to the relationships that you build - don't just look to your own interest, but to the interest of your new contacts. In doing so, you will begin to increase your influence and position within your industry.
There are many benefits of business networking:
1. Increased business.
Networking is great for generation of referrals. You get high-quality referrals through networking, and much higher quality leads than other forms of marketing.
2. Strong connections.
Betruedesign networking opportunities opens the door to talk to highly influential people that you won’t otherwise be able to find easily. You have a great source of relevant connections in your network that you can call on when you need them.
3. New opportunities.
You gain opportunities like joint ventures, partnerships, business, client leads, job, speaking and writing opportunities. Active networking increases your likelihood of receiving new opportunities for business, career advancement, and personal growth. Make sure the opportunities you get involved in should align with your goals and vision.
4. Career advice and support.
You get quality advice from your network on all sorts of things related to your business or even your personal life. Networking opens the door to valuable suggestions and guidance from experts and experienced people. Your sphere of experienced peers will be able to answer even your toughest questions.
5. New ideas.
Exchanging information on challenges, experiences and goals is a key benefit of networking. Your network can be an excellent source of new perspectives and ideas. By talking to experts, you can gain insights from a different perspective. You see things in a new light.
6. Raising your profile.
Networking helps you build your reputation as a knowledgeable, reliable and supportive person if done right. Regularly attending professional and social events will help you get noticed and advance your career.
7. Positive influence.
It’s important to surround yourself with positive, uplifting people that help you grow and thrive as a business owner.
8. More knowledge.
Networking is a great opportunity to exchange best practice knowledge, learn about the business techniques of others and stay abreast with latest industry developments.
9. Increased confidence.
By continuously putting yourself out there and meeting new people via a C-suite Network, you’re stepping outside your comfort zone and building invaluable social skills and self-confidence. You get increased confidence by regularly networking and pushing yourself to talk to people you don’t know.
Strong lasting friendships tend to form as a result of networking because mostly all are like-minded business owners.
11. Satisfaction from helping others.
Business owners have problems and issues within their business that needs solving, and it’s a great satisfaction helping others.
In short networking sessions organized by Betruedesign is actually about building long-term relationships and a good reputation over time.
- Business Development Career Conference
- CEO Supply Chain Forum
- CFO Business Network
- Consultant Executive Council
- Human Resource Executive Council
- Information Technology Jobs Search Consultation
- IT Jobs Search Consultation
- Finance Manager Business Symposium
- Managing Director Career Council
- Marketing Manager Career Summit
- Vice President Business Summit
- General Manager Management Council
- Sales Manager Business Consultation