Business networking for General Manager is one of the most effective marketing and prospecting method you can use to grow your business. But if done incorrectly, it can be harmful to your business.
Business networking is a lot more than giving out business cards. It is about building trust. For General Manager the networking is a lot more than meeting people. It is about connecting with the right people.
Business networking is a lot more than collecting phone numbers. It is about staying in touch, about listening, addressing needs and looking for opportunities all at the same time.
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It is how as a General Manager we approach relevant business networking sessions that makes it work for us. Networking is about being authentic and genuine, building relationships and trust, and helping others. Although increased sales is the end goal, don’t participate in business networking to sell.
Build relationships and sales will follow naturally. People have to trust you before they’ll do business with you or refer you. Relationship capital is an immensely valuable part of business success. Put your energy, intention and attention on business networking.
Are you starting a new business? Or maybe you already have a small business? Whichever is the case you will no doubt have made business plan, forecast your cash flow and probably frightened yourself as to where all your money has gone.
In order to generate new business it's essential to market your business and certainly this can be a very costly business. Advertising is seriously expensive and in my mind it works best for those already with an established brand because it's about recognition and repetition, so unless you're already in the league of Coca Cola it's probably not a good solution.
Business networking is not about a closed shop where everyone gives each other work, it's much more powerful than that. It's fundamentally about the act referring business to people that you have grown to know, like and trust, and for them to do the same for you. Understanding how to give a quality referral is an art itself and something that I cannot cover today so for the time being let's just consider the benefits of business networking.
It is not a well known fact but 70% of new business that your company gets is through word of mouth. Networking allows you to formally explain what your business is about and as fellow networking business people get to know you so you will naturally start to win new sales leads because people like to pass business to people that they know.
Simply attending a networking event will raise your profile especially if you network on a regular basis. Remember my earlier point about advertising; recognition and repetition, attending a regular networking event achieves this.
Not only do you have the opportunity to present your business, you also get to meet with a lot of business people from other walks of life that will inevitably be able to help solve some of your problems. And you will be able to do the same, it's all part of the relationship building process and at the end of the day it's this relationship that counts when recommending someone's services.
You'll also get to know an awful lot of people that will be able to help you when you have a problem. Have you ever picked up the yellow pages and looked for a particular service? How do you choose? It really is hit and miss. By getting to know reliable contacts who can provide you with what you want and who can be trusted is worth so much in terms of your time and money.
Likewise, if there's no one in your network who can help, the chances are that someone knows someone who can and will recommend them. Suddenly you find that your business is moving forward at a much more rapid pace. Your confidence will soar!
Sharing experiences is also part of the game. Just talking to people about their experiences, their goals and their problems will stimulate lots of new ideas and open your mind to new opportunities. All of a sudden you have a completely new approach to doing something or even a new business venture that you may never have otherwise thought of.
Last but not least it's amazing how much satisfaction we all get from helping others.
There are many business networking techniques to learn in order to make the most of this style of marketing but once you've understood the basics, give it a little time and I'm sure that you'll soon understand the true power and benefits of networking.
Identify which networking events you should attend. Pick groups that’ll help you achieve your goals. Find venues that make sense for your business. When you register for an event, schedule it like a meeting.
Determine how often you should be networking. How many times in a week, month, or quarter? Visit as many groups as possible.
Attend events with a plan and always try to learn something new. Prepare yourself for the event. Develop open-ended questions to ignite a conversation. Bring business cards but don’t give your business card to everyone you meet. Give cards to those who ask you for it. Try to sit with strangers. Don’t forget to mingle.
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Keep track of people you meet. Keep in touch with them and deepen your emotional connection. Establish a mutual beneficial relationship with other business people and potential clients/ customers. Meet with the group members individually so you get to know them better and try to build quality connections. Consider other group members as resources. focus on the group; listen and think about how you can help them. Focus on giving. Build trust within the group.
A Certified Meeting Planner (CMP) is also a Certified Meeting Professional CMP. The certification is offered by the Convention Industry Council. It is not easy to become a Certified Meeting Planner as the certification demands education as well as experience. The Certified Meeting Planner certification is the most prestigious certification of the meetings, conferences, symposiums and expositions industry. The certificate is awarded to only those people who have accomplished the highest level of proficiency in meeting planning. The Convention Industry Council launched the Certified Meeting Planner program in 1985.What It TakesAs has been mentioned earlier, it is not easy to become a Certified Conference Planner. Every aspirant for the certificate has to be a high-performer and very knowledgeable not only about the meeting planning process but also about corporate matters in general. They also have to be eager to understand the nuances and the art and science of meeting planning and management and enthusiastic about upgrading their existing knowledge of meeting planning. Aspirants also have to be aware of best practices and ethics in the business of meeting management and must show keenness to devise newer methods for better meeting coordination and management. The aim of the Certified Meeting Professional Certification is to enable the Certified Meeting Planner to add value to the meeting-management process, to take strategic decisions, to act ethically, and to add a new stimulus to the meeting process.The Certified Event Planner program or the certified event planner course encourages participants to continue with their education or jobs, augment their contribution to the industry, and achieve credit and recognition for their contribution across industries. The Certified Event or Meeting Planner credential is awarded on the basis of experience in industry and a tough written examination. Selection procedures are pretty rigorous. Presently, there are about 15,000 people placed in over 30 countries who have attained the Certified Meeting Planner certificate.Essential Criteria for Becoming a Certified Conference PlannerA bachelor's degree is not compulsory for the certificate but it obviously improves your chances of becoming a Certified Meeting Planner apart from increasing your demand in the job market. Aspirants must have at least three years of experience at the industrial level. All candidates are screened by the Convention Industry Council before they are allowed to sit for the examination. Candidates must score a minimum of 90 out of 150 points to be eligible to sit for the examination. The points are awarded to the candidates according to how they fare in the following categories:Management Responsibility has a maximum of 50 points allotted to it Experience in Meeting Planning has a maximum of 35 points allotted to it Professional Contribution towards Meeting Planning has a maximum of 30 points allotted to it Education and Continuing Education has a maximum of 25 points allotted to it Professional Association/Organization Memberships has a maximum of 10 points allotted to itManagement Responsibility and Experience in Meeting Planning have been given more weightage than Professional Contribution towards Meeting Planning, Education and Continuing Education and Professional Association/Organization Memberships because it is felt that these two aspects are the real indicators of whether or not a person is a capable meeting planner.The examination for Certified conference planners or certified event planners is conducted twice a year by the Convention Industry Council. Conference planners who are keen to work with the government and keen to become Certified Government Meeting Planners should take the Certified Government Meeting Professional examinations that are conducted by the Society of Government Meeting Professionals.Benefits of the CertificationA Certified Meeting Planner obviously enjoys several advantages. The Certified Meeting or Conference Planner certification brands the holder of the certificate as a professional with a lot of experience and who has displayed unique skills and who possesses a vast amount of knowledge. The certification testifies to the efficiency and authenticity of the holder. Consequently, the career prospects of a Certified Meeting or Event Planner are much better and brighter than those of ordinary meeting planners. Certified Meeting Planners have more scope to demonstrate their expertise in large symposiums and conferences as they have acquired the certified meeting planner training.A Certified Meeting Planner is instantaneously recognized by other Certified Meeting or Conference Planners who belong to an association of certified planners and who are all dedicated to the progress of the meeting planning process. A Certified Meeting Planner can obviously charge more than ordinary meeting planners and event managers for his or her services. As the certification stands for a high degree of professionalism, business intelligence and skill, a Certified Meeting Planner is stamped throughout his or her life as an extremely goal-oriented professional.
Do not expect to receive benefits right away. Do volunteering work for network groups to stay visible and give back. As a responsible General Manager you must show up regularly and on time, show others how you deal with business meetings and associates. Give quality referrals and leads. If someone gives you a referral, follow up on it in a timely manner. Follow through quickly and efficiently on referrals you are given. Take a referral seriously.
Don’t spam on social networks. Use the platforms designed for General Manager to build relationships and expand your network.
Limit self-promotion. Don’t sell. Build relationships. Be as helpful as you can. Share relevant information with others as people love to learn new things. Participate in discussions. Let others know you’re real. Be approachable. Treat your online connections just as valuable as your offline connections.