Business networking for Marketing Manager is one of the most effective marketing and prospecting method you can use to grow your business. But if done incorrectly, it can be harmful to your business.
Business networking is a lot more than giving out business cards. It is about building trust. For Marketing Manager the networking is a lot more than meeting people. It is about connecting with the right people.
Business networking is a lot more than collecting phone numbers. It is about staying in touch, about listening, addressing needs and looking for opportunities all at the same time.
Conference Evaluation Is A Critical Aspect of Conference Management
It is how as a Marketing Manager we approach relevant business networking sessions that makes it work for us. Networking is about being authentic and genuine, building relationships and trust, and helping others. Although increased sales is the end goal, don’t participate in business networking to sell.
Build relationships and sales will follow naturally. People have to trust you before they’ll do business with you or refer you. Relationship capital is an immensely valuable part of business success. Put your energy, intention and attention on business networking.
A Certified Meeting Planner (CMP) is also a Certified Meeting Professional CMP. The certification is offered by the Convention Industry Council. It is not easy to become a Certified Meeting Planner as the certification demands education as well as experience. The Certified Meeting Planner certification is the most prestigious certification of the meetings, conferences, symposiums and expositions industry. The certificate is awarded to only those people who have accomplished the highest level of proficiency in meeting planning. The Convention Industry Council launched the Certified Meeting Planner program in 1985.What It TakesAs has been mentioned earlier, it is not easy to become a Certified Conference Planner. Every aspirant for the certificate has to be a high-performer and very knowledgeable not only about the meeting planning process but also about corporate matters in general. They also have to be eager to understand the nuances and the art and science of meeting planning and management and enthusiastic about upgrading their existing knowledge of meeting planning. Aspirants also have to be aware of best practices and ethics in the business of meeting management and must show keenness to devise newer methods for better meeting coordination and management. The aim of the Certified Meeting Professional Certification is to enable the Certified Meeting Planner to add value to the meeting-management process, to take strategic decisions, to act ethically, and to add a new stimulus to the meeting process.The Certified Event Planner program or the certified event planner course encourages participants to continue with their education or jobs, augment their contribution to the industry, and achieve credit and recognition for their contribution across industries. The Certified Event or Meeting Planner credential is awarded on the basis of experience in industry and a tough written examination. Selection procedures are pretty rigorous. Presently, there are about 15,000 people placed in over 30 countries who have attained the Certified Meeting Planner certificate.Essential Criteria for Becoming a Certified Conference PlannerA bachelor's degree is not compulsory for the certificate but it obviously improves your chances of becoming a Certified Meeting Planner apart from increasing your demand in the job market. Aspirants must have at least three years of experience at the industrial level. All candidates are screened by the Convention Industry Council before they are allowed to sit for the examination. Candidates must score a minimum of 90 out of 150 points to be eligible to sit for the examination. The points are awarded to the candidates according to how they fare in the following categories:Management Responsibility has a maximum of 50 points allotted to it Experience in Meeting Planning has a maximum of 35 points allotted to it Professional Contribution towards Meeting Planning has a maximum of 30 points allotted to it Education and Continuing Education has a maximum of 25 points allotted to it Professional Association/Organization Memberships has a maximum of 10 points allotted to itManagement Responsibility and Experience in Meeting Planning have been given more weightage than Professional Contribution towards Meeting Planning, Education and Continuing Education and Professional Association/Organization Memberships because it is felt that these two aspects are the real indicators of whether or not a person is a capable meeting planner.The examination for Certified conference planners or certified event planners is conducted twice a year by the Convention Industry Council. Conference planners who are keen to work with the government and keen to become Certified Government Meeting Planners should take the Certified Government Meeting Professional examinations that are conducted by the Society of Government Meeting Professionals.Benefits of the CertificationA Certified Meeting Planner obviously enjoys several advantages. The Certified Meeting or Conference Planner certification brands the holder of the certificate as a professional with a lot of experience and who has displayed unique skills and who possesses a vast amount of knowledge. The certification testifies to the efficiency and authenticity of the holder. Consequently, the career prospects of a Certified Meeting or Event Planner are much better and brighter than those of ordinary meeting planners. Certified Meeting Planners have more scope to demonstrate their expertise in large symposiums and conferences as they have acquired the certified meeting planner training.A Certified Meeting Planner is instantaneously recognized by other Certified Meeting or Conference Planners who belong to an association of certified planners and who are all dedicated to the progress of the meeting planning process. A Certified Meeting Planner can obviously charge more than ordinary meeting planners and event managers for his or her services. As the certification stands for a high degree of professionalism, business intelligence and skill, a Certified Meeting Planner is stamped throughout his or her life as an extremely goal-oriented professional.
Identify which networking events you should attend. Pick groups that’ll help you achieve your goals. Find venues that make sense for your business. When you register for an event, schedule it like a meeting.
Determine how often you should be networking. How many times in a week, month, or quarter? Visit as many groups as possible.
Attend events with a plan and always try to learn something new. Prepare yourself for the event. Develop open-ended questions to ignite a conversation. Bring business cards but don’t give your business card to everyone you meet. Give cards to those who ask you for it. Try to sit with strangers. Don’t forget to mingle.
Business Networking 101 - Effective Networking Strategies
Keep track of people you meet. Keep in touch with them and deepen your emotional connection. Establish a mutual beneficial relationship with other business people and potential clients/ customers. Meet with the group members individually so you get to know them better and try to build quality connections. Consider other group members as resources. focus on the group; listen and think about how you can help them. Focus on giving. Build trust within the group.
Business consulting management is in the practice of assisting companies enhance their efficiency and overall performance. The procedure requires examining the existing issues within the organization and developing plans for performance improvement. There are many reasons companies need the services of management consultants. Some of these include getting third party observation and access to specific skills set and expertise. Management consultants have specific training to handle different organizational issues.
Instead of stressing over different problems in your company, you can have someone more knowledgeable look at it. Third parties also have an easier time spotting problems in organizations. Being part of a company makes it hard to see problems at once. You are often used to how things work and any faults or issues would be difficult unless something completely wrong happens. A view from the outside can easily spot the right and wrong operations.
The effectiveness of third party professional services encouraged a surge of providers offering business consulting solutions. Consulting firms represent the idea of "best practices." Adhering to best practices allows organizations to stay afloat amidst the competition. People view organizations following best practices in a positive light.
Nonetheless, transfer or adoption of these practices is difficult to transfer all at once. Organizations have different adaptive abilities. Some can follow practices faster and more efficiently while others need some time. This is where business consulting comes in. An expert can guide you on what to do for the company to carry out best practices. Transferability of efficient procedures relies on the nature of business and operational scheme. Consultancies provide assistance in translating recommended procedures according to the nature of the company.
Services under management consulting include change management support, technology implementation, and creation of coaching skills, operational development, and creation of strategy. Business consultants can provide frameworks to work on your performance improvement. They also know different methodologies to figure out problems in your company. Make sure to find someone keen on identifying problems first. You cannot start developing and improving your company if you do not know what is wrong.
Problem identification allows you to develop corresponding strategies. You can properly align methods to address the issues. This also guides what tasks should be there. There are categories under business consultation attempting to solve specific organizational issues. Identify your specific niche and see what consultation services you need.
Find a good consultation provider to make sure you improve your organization. You should work with a proficient and experience consultant. The quality of your consultant determines how much improvement you can make. Search the internet for possible contractors. It is a good source of companies and client feedback. See which providers companies are talking about. Client feedback and ratings offer great information when choosing companies to work with.
Most clients are eager to discuss their experience on providers. Select those with high ratings and narrow choices to three or five. Ask for their list of business plan tools. Verify their costs. You should find someone within your budget. There is no point in working with someone you cannot afford.
Do not expect to receive benefits right away. Do volunteering work for network groups to stay visible and give back. As a responsible Marketing Manager you must show up regularly and on time, show others how you deal with business meetings and associates. Give quality referrals and leads. If someone gives you a referral, follow up on it in a timely manner. Follow through quickly and efficiently on referrals you are given. Take a referral seriously.
Don’t spam on social networks. Use the platforms designed for Marketing Manager to build relationships and expand your network.
Limit self-promotion. Don’t sell. Build relationships. Be as helpful as you can. Share relevant information with others as people love to learn new things. Participate in discussions. Let others know you’re real. Be approachable. Treat your online connections just as valuable as your offline connections.