Business networking for CEO is one of the most effective marketing and prospecting method you can use to grow your business. But if done incorrectly, it can be harmful to your business.
Business networking is a lot more than giving out business cards. It is about building trust. For CEO the networking is a lot more than meeting people. It is about connecting with the right people.
Business networking is a lot more than collecting phone numbers. It is about staying in touch, about listening, addressing needs and looking for opportunities all at the same time.
10 Tips For Successful Business Networking Guidelines
It is how as a CEO we approach relevant business networking sessions that makes it work for us. Networking is about being authentic and genuine, building relationships and trust, and helping others. Although increased sales is the end goal, don’t participate in business networking to sell.
Build relationships and sales will follow naturally. People have to trust you before they’ll do business with you or refer you. Relationship capital is an immensely valuable part of business success. Put your energy, intention and attention on business networking.
In my experience of 20 years in consulting and industry, a typical successful Network Marketing guy would have the mindset of the owner of a mid-cap global company. Since you don't find many such people living next door, peoples difficulty in comprehending what they do - and this business - is natural. But if you look at any business, you will agree, here's what business needs:
2. Marketing Strategy
3. Training / Operations
4. Finance and
Let us look at each of these in the context of Network Marketing.
The product for network marketers is wide open. Anything can flow in the network. To give an example, in a telecom network, once your cables are laid, you can flow data, voice, video, text... whatever, through them. Similarly, a network marketer is actually in the business of laying the cables... comprised of consumers consuming good quality products. The focus is to maintain the robustness of the cable... the product per se, is immaterial. Several thousand international brands have partnered with Quixtar for instance, to tap into the strength of the networks Quixtar business owners have built. Numerous companies have partnered online through affiliate-ships for the same reason. So as a network marketer you can be sure you will always have a great product... or in fact various product lines... which would then be the least of your worries.
#2 Marketing Strategy
Since this is my pet subject I can write for hours on it but I won't. Because the strategy for success in network marketing is to reduce individual work and increase System work. By allowing a System to work every Network Marketer can leverage more from the team than by charting their own strategies. Robert Kiyosaki recommends Network Marketing so passionately because the marketing strategy is set in place by a System. True network marketers will search for a system for success and abide by it... and in doing so would change their everything... from mindset to finances to relationships!
#3 Training / Operations
Those of you who have engaged consultants in your business (and I mean like plumbers and baby-sitters in the business of running a house) know exactly how expensive this can be. But in Network Marketing you get Free operating advise from extremely successful business owners! Because they have a vested interest in your success. Every action of yours... the cost-benefit... the effectiveness... the impact... is well known in advance and you can follow footsteps to operate like the best.
This I believe is the most undervalued bonus of Network Marketing and for me personally, this alone has been worth a fortune. It is this advise that builds the mindset for leadership in all walks of life. And once that develops everything else is a cakewalk!
For any business to provide larger turnover and profit, the costs of operation increase. Right? Not so in Network Marketing. Here, though the business expands exponentially, the expenses remain at the same level (usually quite nominal and risk-free). Consequently this is the only business where you can be absolutely in control of cash-flow planning and growth. Which is a severe stress-point in any other business.
Secondly, since network marketing is a B-quadrant business (ref Robert Kiyosaki), the money comes in much after the work is done. It's like in farming, where you plant the seeds in one season and harvest the next season. This ruffles up a lot of people who are used to money-for-effort like in a job or sales (no guarantees about that now though. And this is why one must be open to training, to develop the mindset of the rich!
This is one area where traditional business and Network Marketing differ rather significantly. In a traditional business you 'pay' people to follow instructions. In Network Marketing you 'inspire' people to do that.
You yourself do what needs to be done and teach others how to duplicate the simplicity of that. This is why network marketers are basically in search of open-minded students. Just like the Rotary Club is in search of socially inclined business-persons and the Art-of-Living Community is in search of people willing to be navigated to a higher consciousness.
Net net, the business of Network Marketing is boundless and in 75 years of its presence on the planet we have barely scratched its surface. The business model is in search of an army of volunteers with an abundance mindset and a higher consciousness to awaken society and herald revolutionary change. Historically, such movements take a century on the make... and so the time for the Network Marketing movement has come!
PS: Business is business and network marketing - for its wonderful nature - is business 2.0... but network marketing as an instrument to uplift world consciousness is Business 2.1 and you can take it there! Contact me to know how.
Identify which networking events you should attend. Pick groups that’ll help you achieve your goals. Find venues that make sense for your business. When you register for an event, schedule it like a meeting.
Determine how often you should be networking. How many times in a week, month, or quarter? Visit as many groups as possible.
Attend events with a plan and always try to learn something new. Prepare yourself for the event. Develop open-ended questions to ignite a conversation. Bring business cards but don’t give your business card to everyone you meet. Give cards to those who ask you for it. Try to sit with strangers. Don’t forget to mingle.
Certified Meeting Planner For Top Managers
Keep track of people you meet. Keep in touch with them and deepen your emotional connection. Establish a mutual beneficial relationship with other business people and potential clients/ customers. Meet with the group members individually so you get to know them better and try to build quality connections. Consider other group members as resources. focus on the group; listen and think about how you can help them. Focus on giving. Build trust within the group.
There are many ways you can succeed in network marketing and earn a decent living. But there are many more ways in which you can fail. Unless you know all the angles out there, you're not going to move forward in business. This article will explain some great tips you can use, to help your MLM campaign to flourish.
Keep track of your shortcomings and analyze why they exist.
It is important to keep track of the money you make in your network marketing strategy. There has to be a point where you choose whether or not to continue if you're not making enough profit to survive on. When that point is can be set before you sign up so you won't have any doubt in your mind if that time comes.
While you should build a site for network marketing, social networking sites can help you get started. An interesting and well written blog, frequently updated blog is a good technique to add, can give you a good start. Your network will grow more quickly if you establish your online presence.
When you're engaged in network marketing, it's imperative that you are able to visualize success as you define it. That may seem overly simple, but in network marketing, it's important to be able to visualize the future. After all, your future network size has a lot to do with how successful you will be in this field. Using positive future visualization is an accepted, and widely practiced part of network marketing.
Whether you cultivate the lists from the people who have signed up on your site or you purchase it, it is imperative that you have a rather large email list to help you continue to grow your business.
When building your network marketing business, adhering to a schedule is one of the best things you can possibly do. Setting and sticking to a schedule allows you to treat your marketing efforts like a real business and will keep you from procrastinating and taking lightly what you should be focusing on intently.
Become the leader in network marketing. Use one-of-a-kind promotions to make your creativity to create a campaign that stands out. Try to find a specific niche for your network marketing business, as you should always be as original as possible when marketing.
Avoid using network marketing jargon when you're speaking to a prospective client. There are many phrases that are commonly used within network marketing circles that will not be understood by people who do not work in such a circle. Explain terms if you must use them, but be careful not to talk down to clients.
It is important to be knowledgeable about the product you are selling. Customers are more inclined to join a higher likelihood of joining your network if it is apparent that you fully believe in your product. If you learn about the product enough, you will be able to give truthful testimonials.
Work towards a goal of making money in your sleep. Network marketing CAN lead to passive income through your downline. So make your goal to have enough referrals to pay your bills entirely. After you hit that goal, every new referral becomes "gravy", extra money for you to use for fun things like trips.
Look to the organization's leaders for ideas. Imitating these people will only help you closer to the top.
When recruiting a new lead, speak to them in terms they can understand. Instead of saying why YOU like the job, listen to what they talk about and figure out why THEY would love it. Let them know about perks that fit into their lifestyle, like a flexible schedule.
Video marketing can help you drive targeted traffic to your network marketing websites.
Help your downline by setting goals for them and giving them a reward for achieving them. Hold a contest to see who gets the most referrals in a month and reward the winner with some sort of prize, like an iPad. Building motivation through incentives is an excellent tool for your repertoire.
Look at independent distributors to see how to model yourself when using network marketing professionals are doing and learn from their successes.
When it comes to network marketing, it is extremely important to consider that your content needs to not only be easy to read but also presented in a unique way to your subscribers. This is important because you want people to be attracted to your content as well as be able to digest this information quickly before becoming bored and turning elsewhere.
Choose a network marketing company that has products of interest to you. If you have a passion for these products, you will be able to more effectively market them and may translate to them being more interested.
Avoid dictating goals to potential recruits when you are recruiting for your network marketing program. Telling recruits what they should want out of your program alienates them and destroys the trust that good recruiters develop during the recruiting process. Let your recruits express their own goals and then tell them how your program will fit them.
Everyone loves to get something great for only a bargain! Seek out network marketing company that include coupons you can give to your customers. People will be more likely to take an interest in the product if they have a bargain rate.
As you read previously, there are many ways in which you can reach success, but even more ways to fail. Network marketing is unforgiving and thus, you need to approach it with as much knowledge as you can. What you just read throughout this article, are some great ways to help you succeed. Do not take them for granted.
Do not expect to receive benefits right away. Do volunteering work for network groups to stay visible and give back. As a responsible CEO you must show up regularly and on time, show others how you deal with business meetings and associates. Give quality referrals and leads. If someone gives you a referral, follow up on it in a timely manner. Follow through quickly and efficiently on referrals you are given. Take a referral seriously.
Don’t spam on social networks. Use the platforms designed for CEO to build relationships and expand your network.
Limit self-promotion. Don’t sell. Build relationships. Be as helpful as you can. Share relevant information with others as people love to learn new things. Participate in discussions. Let others know you’re real. Be approachable. Treat your online connections just as valuable as your offline connections.