Business networking for CFO is one of the most effective marketing and prospecting method you can use to grow your business. But if done incorrectly, it can be harmful to your business.
Business networking is a lot more than giving out business cards. It is about building trust. For CFO the networking is a lot more than meeting people. It is about connecting with the right people.
Business networking is a lot more than collecting phone numbers. It is about staying in touch, about listening, addressing needs and looking for opportunities all at the same time.
Benefits Of Business Networking
It is how as a CFO we approach relevant business networking sessions that makes it work for us. Networking is about being authentic and genuine, building relationships and trust, and helping others. Although increased sales is the end goal, don’t participate in business networking to sell.
Build relationships and sales will follow naturally. People have to trust you before they’ll do business with you or refer you. Relationship capital is an immensely valuable part of business success. Put your energy, intention and attention on business networking.
Looking to start your own business to work from home?
Do you have the personality to lead or sell to others?
My name is Chaia Lewis and I'm an internet marketer with crucial information to help you answer that question. I'm going to discuss the basics of personalities, successful personality traits, and how to attain those traits.
Most advice will tell you to identify your personality and then pick your network marketing business. It's suggested that an outgoing and magnetic person will do well in Multi Level Marketing (MLM). Or if you are shy and uncomfortable selling to others, internet marketing is a better choice. And that's not bad advice, but realistically, personalities are considerably more flawed and multi-dimensional.
I have spent time with some of the most successful network marketers in the world today, and in trying to answer the above question, I came across a completely different concept. Before I reveal it, take a look at some of my personality traits I started with:
-I hated talking on the phone and all social media
-I always talked over people, and if I appeared to be listening, I was probably daydreaming or about to interrupt
-Easily distracted, struggling with efficiency and time management everyday
-Cared too much about the opinions of others
-Habitually skipped work and spent money I didn't have, i.e. completely irresponsible
-If you put me in front of too many people or a video camera, a twitchy girl would appear who apparently favored the words "um" and "like"
-I was no leader. I'd rather stay under the radar at work, which, by the way, was serving tables in a restaurant for a total of ten years because that's how much I preferred the path of least resistance.
All the advice suggested that this industry was not for me. Before you take similar advice, let's take a closer look at what a personality is. It's a set of your characteristics which endure over a long period of time. But can anything be considered permanent? The reality is, most traits in our personalities are derived from a combination of past experiences, present circumstances, and perhaps most importantly,the other personalities we surround ourselves with. For example, have you ever spent time with someone who inspired you to be more than you are? If I had the opportunity to spend a day with Steven Jobs, I guarantee the personality traits above would not be coming with me. Our personalities are also a product of what we read and watch on TV; therefore, I sold $500 worth of drama from my bookcase. As it turns out, tweaking your personality is easier than you might think when you change your environment, your influences, and your circle.
I am not, however, proposing these changes will transform you into a completely different, charming person - that's not the objective. For example, before I had access to this information, I exhausted myself looking for a business opportunity suited for me and all my flaws. And ultimately, I made my decision based on one person-one personality. He was clearly not the charismatic salesman I expected, but I could relate to this quirky character. Formally a high school dropout, his company now has members in over 200 countries. Do you see how being relatable is better than being charismatic? Are there not more socially challenged people in the world rather than smooth talkers? Eventually, as I became acquainted with my new circle, I realized the personalities of every leader were all over the spectrum with only a few common success-related traits. With such different backgrounds, how did they all end up with certain values and traits that weren't there before?
I assure you it didn't happen naturally, and it's not an easy task. In fact, the vast majority will never undergo such a change. Remember, the vast majorities don't have the income and lifestyle you are pursuing. Whether you realize it or not, if you have read this far, you most likely have these traits already. Regardless, they will lie dormant your entire life without provocation. With that in mind, the traits every successful leader acquired are as follows:
-They are committed to a process. I suggest copying the exact process of a leader you aspire to be. You cannot do better! They are consistent in that process even before they see results, because it's an educational process as well. And successful entrepreneurs are always students.
-They believe in doing the right thing. It's not about the quickest result. Help others and you will see your bank account grow, because most success achieved at the expense of another is short-lived.
-They are persistent and take charge. If you treat your business like a hobby, you will only get paid for a hobby. Take daily action as if there were a $50,000 check waiting for you upon completion.
-They are optimistic. They look for the best in everything. It's not a question of whether obstacles will come, but how many in a day. Learn to handle them.
These qualities will absolutely make you wealthy in more ways than one. However, can you incorporate them into your personality? Earlier I mentioned I had come across a different concept in spending time with successful marketers. I have not yet covered that. The reality is, you will find it impossible to attain those traits without this next key, as countless entrepreneurs have already tried with no success.
Every successful leader with the lifestyle and income that I desired had a crystal clear grasp on their Why.
It's the only way they were able to transform their personalities to achieve the desired result in their home business. This is an ancient concept, unfortunately forgotten or underestimated, and it significantly reduces failures when implemented. I elaborated on this in a separate article discussing exactly what Why is, how to discover yours, and how to use it in your business. You will find it on my authors page titled Home Business Network Marketing Success-One Key Difference Between You and Wealthy Marketers.
In short, the answer to your original question is...if it's a problem, change your personality. First, by identifying your Why. It will give you the strength to get out of your element and do something you have never done before so that you can see results you have never seen before. Look at what you surround yourself with: TV, books, music, friends, coworkers, etc. Recognize the outside elements that shape who you are, evaluate, and act accordingly.
Hopefully you now realize your personality doesn't have to be an issue, so start researching, and chose a business that will take you the direction you want to go.
Identify which networking events you should attend. Pick groups that’ll help you achieve your goals. Find venues that make sense for your business. When you register for an event, schedule it like a meeting.
Determine how often you should be networking. How many times in a week, month, or quarter? Visit as many groups as possible.
Attend events with a plan and always try to learn something new. Prepare yourself for the event. Develop open-ended questions to ignite a conversation. Bring business cards but don’t give your business card to everyone you meet. Give cards to those who ask you for it. Try to sit with strangers. Don’t forget to mingle.
Top Five Small Business Network Tips
Keep track of people you meet. Keep in touch with them and deepen your emotional connection. Establish a mutual beneficial relationship with other business people and potential clients/ customers. Meet with the group members individually so you get to know them better and try to build quality connections. Consider other group members as resources. focus on the group; listen and think about how you can help them. Focus on giving. Build trust within the group.
In my experience of 20 years in consulting and industry, a typical successful Network Marketing guy would have the mindset of the owner of a mid-cap global company. Since you don't find many such people living next door, peoples difficulty in comprehending what they do - and this business - is natural. But if you look at any business, you will agree, here's what business needs:
2. Marketing Strategy
3. Training / Operations
4. Finance and
Let us look at each of these in the context of Network Marketing.
The product for network marketers is wide open. Anything can flow in the network. To give an example, in a telecom network, once your cables are laid, you can flow data, voice, video, text... whatever, through them. Similarly, a network marketer is actually in the business of laying the cables... comprised of consumers consuming good quality products. The focus is to maintain the robustness of the cable... the product per se, is immaterial. Several thousand international brands have partnered with Quixtar for instance, to tap into the strength of the networks Quixtar business owners have built. Numerous companies have partnered online through affiliate-ships for the same reason. So as a network marketer you can be sure you will always have a great product... or in fact various product lines... which would then be the least of your worries.
#2 Marketing Strategy
Since this is my pet subject I can write for hours on it but I won't. Because the strategy for success in network marketing is to reduce individual work and increase System work. By allowing a System to work every Network Marketer can leverage more from the team than by charting their own strategies. Robert Kiyosaki recommends Network Marketing so passionately because the marketing strategy is set in place by a System. True network marketers will search for a system for success and abide by it... and in doing so would change their everything... from mindset to finances to relationships!
#3 Training / Operations
Those of you who have engaged consultants in your business (and I mean like plumbers and baby-sitters in the business of running a house) know exactly how expensive this can be. But in Network Marketing you get Free operating advise from extremely successful business owners! Because they have a vested interest in your success. Every action of yours... the cost-benefit... the effectiveness... the impact... is well known in advance and you can follow footsteps to operate like the best.
This I believe is the most undervalued bonus of Network Marketing and for me personally, this alone has been worth a fortune. It is this advise that builds the mindset for leadership in all walks of life. And once that develops everything else is a cakewalk!
For any business to provide larger turnover and profit, the costs of operation increase. Right? Not so in Network Marketing. Here, though the business expands exponentially, the expenses remain at the same level (usually quite nominal and risk-free). Consequently this is the only business where you can be absolutely in control of cash-flow planning and growth. Which is a severe stress-point in any other business.
Secondly, since network marketing is a B-quadrant business (ref Robert Kiyosaki), the money comes in much after the work is done. It's like in farming, where you plant the seeds in one season and harvest the next season. This ruffles up a lot of people who are used to money-for-effort like in a job or sales (no guarantees about that now though. And this is why one must be open to training, to develop the mindset of the rich!
This is one area where traditional business and Network Marketing differ rather significantly. In a traditional business you 'pay' people to follow instructions. In Network Marketing you 'inspire' people to do that.
You yourself do what needs to be done and teach others how to duplicate the simplicity of that. This is why network marketers are basically in search of open-minded students. Just like the Rotary Club is in search of socially inclined business-persons and the Art-of-Living Community is in search of people willing to be navigated to a higher consciousness.
Net net, the business of Network Marketing is boundless and in 75 years of its presence on the planet we have barely scratched its surface. The business model is in search of an army of volunteers with an abundance mindset and a higher consciousness to awaken society and herald revolutionary change. Historically, such movements take a century on the make... and so the time for the Network Marketing movement has come!
PS: Business is business and network marketing - for its wonderful nature - is business 2.0... but network marketing as an instrument to uplift world consciousness is Business 2.1 and you can take it there! Contact me to know how.
Do not expect to receive benefits right away. Do volunteering work for network groups to stay visible and give back. As a responsible CFO you must show up regularly and on time, show others how you deal with business meetings and associates. Give quality referrals and leads. If someone gives you a referral, follow up on it in a timely manner. Follow through quickly and efficiently on referrals you are given. Take a referral seriously.
Don’t spam on social networks. Use the platforms designed for CFO to build relationships and expand your network.
Limit self-promotion. Don’t sell. Build relationships. Be as helpful as you can. Share relevant information with others as people love to learn new things. Participate in discussions. Let others know you’re real. Be approachable. Treat your online connections just as valuable as your offline connections.