Business networking for Marketing Manager is one of the most effective marketing and prospecting method you can use to grow your business. But if done incorrectly, it can be harmful to your business.
Business networking is a lot more than giving out business cards. It is about building trust. For Marketing Manager the networking is a lot more than meeting people. It is about connecting with the right people.
Business networking is a lot more than collecting phone numbers. It is about staying in touch, about listening, addressing needs and looking for opportunities all at the same time.
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It is how as a Marketing Manager we approach relevant business networking sessions that makes it work for us. Networking is about being authentic and genuine, building relationships and trust, and helping others. Although increased sales is the end goal, don’t participate in business networking to sell.
Build relationships and sales will follow naturally. People have to trust you before they’ll do business with you or refer you. Relationship capital is an immensely valuable part of business success. Put your energy, intention and attention on business networking.
In my experience of 20 years in consulting and industry, a typical successful Network Marketing guy would have the mindset of the owner of a mid-cap global company. Since you don't find many such people living next door, peoples difficulty in comprehending what they do - and this business - is natural. But if you look at any business, you will agree, here's what business needs:
2. Marketing Strategy
3. Training / Operations
4. Finance and
Let us look at each of these in the context of Network Marketing.
The product for network marketers is wide open. Anything can flow in the network. To give an example, in a telecom network, once your cables are laid, you can flow data, voice, video, text... whatever, through them. Similarly, a network marketer is actually in the business of laying the cables... comprised of consumers consuming good quality products. The focus is to maintain the robustness of the cable... the product per se, is immaterial. Several thousand international brands have partnered with Quixtar for instance, to tap into the strength of the networks Quixtar business owners have built. Numerous companies have partnered online through affiliate-ships for the same reason. So as a network marketer you can be sure you will always have a great product... or in fact various product lines... which would then be the least of your worries.
#2 Marketing Strategy
Since this is my pet subject I can write for hours on it but I won't. Because the strategy for success in network marketing is to reduce individual work and increase System work. By allowing a System to work every Network Marketer can leverage more from the team than by charting their own strategies. Robert Kiyosaki recommends Network Marketing so passionately because the marketing strategy is set in place by a System. True network marketers will search for a system for success and abide by it... and in doing so would change their everything... from mindset to finances to relationships!
#3 Training / Operations
Those of you who have engaged consultants in your business (and I mean like plumbers and baby-sitters in the business of running a house) know exactly how expensive this can be. But in Network Marketing you get Free operating advise from extremely successful business owners! Because they have a vested interest in your success. Every action of yours... the cost-benefit... the effectiveness... the impact... is well known in advance and you can follow footsteps to operate like the best.
This I believe is the most undervalued bonus of Network Marketing and for me personally, this alone has been worth a fortune. It is this advise that builds the mindset for leadership in all walks of life. And once that develops everything else is a cakewalk!
For any business to provide larger turnover and profit, the costs of operation increase. Right? Not so in Network Marketing. Here, though the business expands exponentially, the expenses remain at the same level (usually quite nominal and risk-free). Consequently this is the only business where you can be absolutely in control of cash-flow planning and growth. Which is a severe stress-point in any other business.
Secondly, since network marketing is a B-quadrant business (ref Robert Kiyosaki), the money comes in much after the work is done. It's like in farming, where you plant the seeds in one season and harvest the next season. This ruffles up a lot of people who are used to money-for-effort like in a job or sales (no guarantees about that now though. And this is why one must be open to training, to develop the mindset of the rich!
This is one area where traditional business and Network Marketing differ rather significantly. In a traditional business you 'pay' people to follow instructions. In Network Marketing you 'inspire' people to do that.
You yourself do what needs to be done and teach others how to duplicate the simplicity of that. This is why network marketers are basically in search of open-minded students. Just like the Rotary Club is in search of socially inclined business-persons and the Art-of-Living Community is in search of people willing to be navigated to a higher consciousness.
Net net, the business of Network Marketing is boundless and in 75 years of its presence on the planet we have barely scratched its surface. The business model is in search of an army of volunteers with an abundance mindset and a higher consciousness to awaken society and herald revolutionary change. Historically, such movements take a century on the make... and so the time for the Network Marketing movement has come!
PS: Business is business and network marketing - for its wonderful nature - is business 2.0... but network marketing as an instrument to uplift world consciousness is Business 2.1 and you can take it there! Contact me to know how.
Identify which networking events you should attend. Pick groups that’ll help you achieve your goals. Find venues that make sense for your business. When you register for an event, schedule it like a meeting.
Determine how often you should be networking. How many times in a week, month, or quarter? Visit as many groups as possible.
Attend events with a plan and always try to learn something new. Prepare yourself for the event. Develop open-ended questions to ignite a conversation. Bring business cards but don’t give your business card to everyone you meet. Give cards to those who ask you for it. Try to sit with strangers. Don’t forget to mingle.
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Keep track of people you meet. Keep in touch with them and deepen your emotional connection. Establish a mutual beneficial relationship with other business people and potential clients/ customers. Meet with the group members individually so you get to know them better and try to build quality connections. Consider other group members as resources. focus on the group; listen and think about how you can help them. Focus on giving. Build trust within the group.
A Certified Meeting Planner (CMP) is also a Certified Meeting Professional CMP. The certification is offered by the Convention Industry Council. It is not easy to become a Certified Meeting Planner as the certification demands education as well as experience. The Certified Meeting Planner certification is the most prestigious certification of the meetings, conferences, symposiums and expositions industry. The certificate is awarded to only those people who have accomplished the highest level of proficiency in meeting planning. The Convention Industry Council launched the Certified Meeting Planner program in 1985.What It TakesAs has been mentioned earlier, it is not easy to become a Certified Conference Planner. Every aspirant for the certificate has to be a high-performer and very knowledgeable not only about the meeting planning process but also about corporate matters in general. They also have to be eager to understand the nuances and the art and science of meeting planning and management and enthusiastic about upgrading their existing knowledge of meeting planning. Aspirants also have to be aware of best practices and ethics in the business of meeting management and must show keenness to devise newer methods for better meeting coordination and management. The aim of the Certified Meeting Professional Certification is to enable the Certified Meeting Planner to add value to the meeting-management process, to take strategic decisions, to act ethically, and to add a new stimulus to the meeting process.The Certified Event Planner program or the certified event planner course encourages participants to continue with their education or jobs, augment their contribution to the industry, and achieve credit and recognition for their contribution across industries. The Certified Event or Meeting Planner credential is awarded on the basis of experience in industry and a tough written examination. Selection procedures are pretty rigorous. Presently, there are about 15,000 people placed in over 30 countries who have attained the Certified Meeting Planner certificate.Essential Criteria for Becoming a Certified Conference PlannerA bachelor's degree is not compulsory for the certificate but it obviously improves your chances of becoming a Certified Meeting Planner apart from increasing your demand in the job market. Aspirants must have at least three years of experience at the industrial level. All candidates are screened by the Convention Industry Council before they are allowed to sit for the examination. Candidates must score a minimum of 90 out of 150 points to be eligible to sit for the examination. The points are awarded to the candidates according to how they fare in the following categories:Management Responsibility has a maximum of 50 points allotted to it Experience in Meeting Planning has a maximum of 35 points allotted to it Professional Contribution towards Meeting Planning has a maximum of 30 points allotted to it Education and Continuing Education has a maximum of 25 points allotted to it Professional Association/Organization Memberships has a maximum of 10 points allotted to itManagement Responsibility and Experience in Meeting Planning have been given more weightage than Professional Contribution towards Meeting Planning, Education and Continuing Education and Professional Association/Organization Memberships because it is felt that these two aspects are the real indicators of whether or not a person is a capable meeting planner.The examination for Certified conference planners or certified event planners is conducted twice a year by the Convention Industry Council. Conference planners who are keen to work with the government and keen to become Certified Government Meeting Planners should take the Certified Government Meeting Professional examinations that are conducted by the Society of Government Meeting Professionals.Benefits of the CertificationA Certified Meeting Planner obviously enjoys several advantages. The Certified Meeting or Conference Planner certification brands the holder of the certificate as a professional with a lot of experience and who has displayed unique skills and who possesses a vast amount of knowledge. The certification testifies to the efficiency and authenticity of the holder. Consequently, the career prospects of a Certified Meeting or Event Planner are much better and brighter than those of ordinary meeting planners. Certified Meeting Planners have more scope to demonstrate their expertise in large symposiums and conferences as they have acquired the certified meeting planner training.A Certified Meeting Planner is instantaneously recognized by other Certified Meeting or Conference Planners who belong to an association of certified planners and who are all dedicated to the progress of the meeting planning process. A Certified Meeting Planner can obviously charge more than ordinary meeting planners and event managers for his or her services. As the certification stands for a high degree of professionalism, business intelligence and skill, a Certified Meeting Planner is stamped throughout his or her life as an extremely goal-oriented professional.
Do not expect to receive benefits right away. Do volunteering work for network groups to stay visible and give back. As a responsible Marketing Manager you must show up regularly and on time, show others how you deal with business meetings and associates. Give quality referrals and leads. If someone gives you a referral, follow up on it in a timely manner. Follow through quickly and efficiently on referrals you are given. Take a referral seriously.
Don’t spam on social networks. Use the platforms designed for Marketing Manager to build relationships and expand your network.
Limit self-promotion. Don’t sell. Build relationships. Be as helpful as you can. Share relevant information with others as people love to learn new things. Participate in discussions. Let others know you’re real. Be approachable. Treat your online connections just as valuable as your offline connections.