Business networking for IT is one of the most effective marketing and prospecting method you can use to grow your business. But if done incorrectly, it can be harmful to your business.
Business networking is a lot more than giving out business cards. It is about building trust. For IT the networking is a lot more than meeting people. It is about connecting with the right people.
Business networking is a lot more than collecting phone numbers. It is about staying in touch, about listening, addressing needs and looking for opportunities all at the same time.
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It is how as a IT we approach relevant business networking sessions that makes it work for us. Networking is about being authentic and genuine, building relationships and trust, and helping others. Although increased sales is the end goal, don’t participate in business networking to sell.
Build relationships and sales will follow naturally. People have to trust you before they’ll do business with you or refer you. Relationship capital is an immensely valuable part of business success. Put your energy, intention and attention on business networking.
A Certified Meeting Planner (CMP) is also a Certified Meeting Professional CMP. The certification is offered by the Convention Industry Council. It is not easy to become a Certified Meeting Planner as the certification demands education as well as experience. The Certified Meeting Planner certification is the most prestigious certification of the meetings, conferences, symposiums and expositions industry. The certificate is awarded to only those people who have accomplished the highest level of proficiency in meeting planning. The Convention Industry Council launched the Certified Meeting Planner program in 1985.What It TakesAs has been mentioned earlier, it is not easy to become a Certified Conference Planner. Every aspirant for the certificate has to be a high-performer and very knowledgeable not only about the meeting planning process but also about corporate matters in general. They also have to be eager to understand the nuances and the art and science of meeting planning and management and enthusiastic about upgrading their existing knowledge of meeting planning. Aspirants also have to be aware of best practices and ethics in the business of meeting management and must show keenness to devise newer methods for better meeting coordination and management. The aim of the Certified Meeting Professional Certification is to enable the Certified Meeting Planner to add value to the meeting-management process, to take strategic decisions, to act ethically, and to add a new stimulus to the meeting process.The Certified Event Planner program or the certified event planner course encourages participants to continue with their education or jobs, augment their contribution to the industry, and achieve credit and recognition for their contribution across industries. The Certified Event or Meeting Planner credential is awarded on the basis of experience in industry and a tough written examination. Selection procedures are pretty rigorous. Presently, there are about 15,000 people placed in over 30 countries who have attained the Certified Meeting Planner certificate.Essential Criteria for Becoming a Certified Conference PlannerA bachelor's degree is not compulsory for the certificate but it obviously improves your chances of becoming a Certified Meeting Planner apart from increasing your demand in the job market. Aspirants must have at least three years of experience at the industrial level. All candidates are screened by the Convention Industry Council before they are allowed to sit for the examination. Candidates must score a minimum of 90 out of 150 points to be eligible to sit for the examination. The points are awarded to the candidates according to how they fare in the following categories:Management Responsibility has a maximum of 50 points allotted to it Experience in Meeting Planning has a maximum of 35 points allotted to it Professional Contribution towards Meeting Planning has a maximum of 30 points allotted to it Education and Continuing Education has a maximum of 25 points allotted to it Professional Association/Organization Memberships has a maximum of 10 points allotted to itManagement Responsibility and Experience in Meeting Planning have been given more weightage than Professional Contribution towards Meeting Planning, Education and Continuing Education and Professional Association/Organization Memberships because it is felt that these two aspects are the real indicators of whether or not a person is a capable meeting planner.The examination for Certified conference planners or certified event planners is conducted twice a year by the Convention Industry Council. Conference planners who are keen to work with the government and keen to become Certified Government Meeting Planners should take the Certified Government Meeting Professional examinations that are conducted by the Society of Government Meeting Professionals.Benefits of the CertificationA Certified Meeting Planner obviously enjoys several advantages. The Certified Meeting or Conference Planner certification brands the holder of the certificate as a professional with a lot of experience and who has displayed unique skills and who possesses a vast amount of knowledge. The certification testifies to the efficiency and authenticity of the holder. Consequently, the career prospects of a Certified Meeting or Event Planner are much better and brighter than those of ordinary meeting planners. Certified Meeting Planners have more scope to demonstrate their expertise in large symposiums and conferences as they have acquired the certified meeting planner training.A Certified Meeting Planner is instantaneously recognized by other Certified Meeting or Conference Planners who belong to an association of certified planners and who are all dedicated to the progress of the meeting planning process. A Certified Meeting Planner can obviously charge more than ordinary meeting planners and event managers for his or her services. As the certification stands for a high degree of professionalism, business intelligence and skill, a Certified Meeting Planner is stamped throughout his or her life as an extremely goal-oriented professional.
Identify which networking events you should attend. Pick groups that’ll help you achieve your goals. Find venues that make sense for your business. When you register for an event, schedule it like a meeting.
Determine how often you should be networking. How many times in a week, month, or quarter? Visit as many groups as possible.
Attend events with a plan and always try to learn something new. Prepare yourself for the event. Develop open-ended questions to ignite a conversation. Bring business cards but don’t give your business card to everyone you meet. Give cards to those who ask you for it. Try to sit with strangers. Don’t forget to mingle.
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Keep track of people you meet. Keep in touch with them and deepen your emotional connection. Establish a mutual beneficial relationship with other business people and potential clients/ customers. Meet with the group members individually so you get to know them better and try to build quality connections. Consider other group members as resources. focus on the group; listen and think about how you can help them. Focus on giving. Build trust within the group.
There are many ways you can succeed in network marketing and earn a decent living. But there are many more ways in which you can fail. Unless you know all the angles out there, you're not going to move forward in business. This article will explain some great tips you can use, to help your MLM campaign to flourish.
Keep track of your shortcomings and analyze why they exist.
It is important to keep track of the money you make in your network marketing strategy. There has to be a point where you choose whether or not to continue if you're not making enough profit to survive on. When that point is can be set before you sign up so you won't have any doubt in your mind if that time comes.
While you should build a site for network marketing, social networking sites can help you get started. An interesting and well written blog, frequently updated blog is a good technique to add, can give you a good start. Your network will grow more quickly if you establish your online presence.
When you're engaged in network marketing, it's imperative that you are able to visualize success as you define it. That may seem overly simple, but in network marketing, it's important to be able to visualize the future. After all, your future network size has a lot to do with how successful you will be in this field. Using positive future visualization is an accepted, and widely practiced part of network marketing.
Whether you cultivate the lists from the people who have signed up on your site or you purchase it, it is imperative that you have a rather large email list to help you continue to grow your business.
When building your network marketing business, adhering to a schedule is one of the best things you can possibly do. Setting and sticking to a schedule allows you to treat your marketing efforts like a real business and will keep you from procrastinating and taking lightly what you should be focusing on intently.
Become the leader in network marketing. Use one-of-a-kind promotions to make your creativity to create a campaign that stands out. Try to find a specific niche for your network marketing business, as you should always be as original as possible when marketing.
Avoid using network marketing jargon when you're speaking to a prospective client. There are many phrases that are commonly used within network marketing circles that will not be understood by people who do not work in such a circle. Explain terms if you must use them, but be careful not to talk down to clients.
It is important to be knowledgeable about the product you are selling. Customers are more inclined to join a higher likelihood of joining your network if it is apparent that you fully believe in your product. If you learn about the product enough, you will be able to give truthful testimonials.
Work towards a goal of making money in your sleep. Network marketing CAN lead to passive income through your downline. So make your goal to have enough referrals to pay your bills entirely. After you hit that goal, every new referral becomes "gravy", extra money for you to use for fun things like trips.
Look to the organization's leaders for ideas. Imitating these people will only help you closer to the top.
When recruiting a new lead, speak to them in terms they can understand. Instead of saying why YOU like the job, listen to what they talk about and figure out why THEY would love it. Let them know about perks that fit into their lifestyle, like a flexible schedule.
Video marketing can help you drive targeted traffic to your network marketing websites.
Help your downline by setting goals for them and giving them a reward for achieving them. Hold a contest to see who gets the most referrals in a month and reward the winner with some sort of prize, like an iPad. Building motivation through incentives is an excellent tool for your repertoire.
Look at independent distributors to see how to model yourself when using network marketing professionals are doing and learn from their successes.
When it comes to network marketing, it is extremely important to consider that your content needs to not only be easy to read but also presented in a unique way to your subscribers. This is important because you want people to be attracted to your content as well as be able to digest this information quickly before becoming bored and turning elsewhere.
Choose a network marketing company that has products of interest to you. If you have a passion for these products, you will be able to more effectively market them and may translate to them being more interested.
Avoid dictating goals to potential recruits when you are recruiting for your network marketing program. Telling recruits what they should want out of your program alienates them and destroys the trust that good recruiters develop during the recruiting process. Let your recruits express their own goals and then tell them how your program will fit them.
Everyone loves to get something great for only a bargain! Seek out network marketing company that include coupons you can give to your customers. People will be more likely to take an interest in the product if they have a bargain rate.
As you read previously, there are many ways in which you can reach success, but even more ways to fail. Network marketing is unforgiving and thus, you need to approach it with as much knowledge as you can. What you just read throughout this article, are some great ways to help you succeed. Do not take them for granted.
Do not expect to receive benefits right away. Do volunteering work for network groups to stay visible and give back. As a responsible IT you must show up regularly and on time, show others how you deal with business meetings and associates. Give quality referrals and leads. If someone gives you a referral, follow up on it in a timely manner. Follow through quickly and efficiently on referrals you are given. Take a referral seriously.
Don’t spam on social networks. Use the platforms designed for IT to build relationships and expand your network.
Limit self-promotion. Don’t sell. Build relationships. Be as helpful as you can. Share relevant information with others as people love to learn new things. Participate in discussions. Let others know you’re real. Be approachable. Treat your online connections just as valuable as your offline connections.